Sponsor with Confidence

Here's exactly how Sailias works.

Every sponsorship decision pulls from data that rarely agrees with itself. Sailias brings it together: you lock what good looks like up front, judge every option the same way, and get a confidence score you can actually explain.

Decision infrastructure

Decide what good looks like, before the data can move the goalposts.

Most sponsorship measurement fails because the goalposts move after you start. Sailias asks you to set four things up front: the audience you actually care about, what you want the sponsorship to do, the timeframe it has to do it in, and proof the audience was genuinely reached. Once those are locked, they can't be quietly rewritten to flatter the result. Every number that follows is measured against what you committed to at the start. That discipline is what makes the evidence hold up when someone questions it.

Product modules

One decision record, built from the same operating parts.

01Discovery

Search & Match

Find partners your audience actually follows.

  • Set criteria
  • Use independent data
  • Build a qualified shortlist
02Evaluation

Compare & Analyse

Every option, measured the same way.

  • Same inputs
  • Score every option
  • Explain the result
03Measurement

Track & Measure

One record, from contract to renewal.

  • Tie outcomes to objectives
  • Read funnel, brand, and economic value
  • Renew with evidence
04Reasoning

Sailias Intelligence

The reasoning layer behind each score, written in plain language your team can repeat in the room.

  • Plain-language reasoning
  • Boardroom-ready explanation
  • Traceable drivers
05Evidence store

Vault

An evidence store for documents, proposals, audience data, performance records, and approvals.

  • Documents
  • Audience data
  • Performance records
Confidence score

What a confidence score actually means

A confidence score isn't a verdict; it's a readout you can trace. It tells you how much weight the evidence behind an option can carry, and it always shows its working: which inputs drove it, and where the evidence is strong or thin. Nothing is a black box. If a score is lower than you'd like, you can see exactly why, and what would lift it.

Traceable readoutNot a verdict
82 / 100Strong fit. Evidence can carry the recommendation.
Audience data88%
Objective fit81%
Verified proof72%
Commercial context64%
Evidence and method

Evidence you can trust, measured through a serious method.

Evidence ladder

Evidence you can trust

Not all evidence is equal, and Sailias grades it so you don't have to. Independently sourced, audited data counts for more than a self-reported number on a slide. By grading evidence the way serious research disciplines do, Sailias makes sure a confident-looking claim can't sit on top of weak proof.

  1. AuditedIndependently sourced or audited data
  2. VerifiedPlatform-verified performance data
  3. UploadedDocuments, reports, and approvals
  4. ClaimedSelf-reported numbers and proposal claims
Published method

Built on serious method

Under the surface is a rigorous, published methodology, built on established principles for grading evidence and measuring marketing outcomes. You don't need to read any of it to use Sailias. But when a decision gets challenged, it's there, and every number traces back to it.

  1. 01Brand objective locked
  2. 02Audience profile matched
  3. 03Evidence graded
  4. 04Risk factors checked
  5. 05Score generated
Sailias IntelligenceReasoning layer

The reasoning behind the score.

Sailias Intelligence is the layer that explains why a score is what it is, drawing on the specific audience data, objective fit, and evidence behind it, in plain language you can repeat in the room.

Example explanation

This opportunity scores highly because the target audience overlaps strongly with the brand objective. The main weakness is limited recent performance proof.

VaultPrivate by default

Your data, available to you.

The Vault holds everything that matters from your side of the partnership: documents, proposals, audience data, performance records. It stays yours. Your data is never used to train shared models and never feeds benchmarks shown to other clients. What you put in is for your decisions alone.

DocumentsProposalsAudience dataPerformance records
  • Private to your account
  • Never used to train shared models
  • Never shown in benchmarks
Without Sailias

"Looks like a good fit."

With Sailias

82 confidence score. 3 weak signals identified. 5 evidence sources traced.

See it work on a real decision.

Bring an active sponsorship or an upcoming renewal, and watch the evidence assemble itself.