Sailias
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Sponsor with confidence

Your instincts are good.
Now you can prove it.

When the board asks you to justify a sponsorship, the evidence should already be in front of you. Sailias helps you find the right partners, compare every deal the same way, and walk into any review with proof, not just a story.

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Sprinter mid-stride: explosive movement, warm dust
The Evidence

Sponsorship is the first line questioned at budget time,
and the hardest to defend.

The gap between what sponsorship delivers and what marketers can prove has been an open secret for decades. These numbers show just how wide it still is.

$0.0B
spent on sponsorship globally every year
IEG / Lumency Global Sponsorship Trends, 2024
0%
of CMOs can't consistently justify sponsorship spend to their board
Forrester CMO Pulse Survey, 2024
0%
of sponsorship decisions are still made on relationship and instinct
Forrester CMO Pulse Survey, 2024

That's exactly the problem Sailias was built to solve.

The Solution

Decision infrastructure
for the sponsorship industry.

Sailias is one place to discover partners, evaluate their strengths and follow their performance from first pitch to renewal. Instead of every decision living in a different inbox, deck, or spreadsheet, the whole process runs on one connected record.

Read the thesis
Sailias decision infrastructure: matches, metrics and evidence on one desk
One platform, for every scenario

Discover, analyse,
and evidence.

Three capabilities, one record: from shortlist to score to renewal evidence.

Search & Match · Your shortlist, on your terms.

Find the right fit,
not the loudest pitch.

Stop letting your inbox set the agenda. Go looking for the partners that actually fit your audience and your objectives, on independent data, not the numbers supplied by the people selling to you.

  • Search thousands of properties by audience, values, and category
  • Match against your real audience with independent YouGov Sport data
  • Build a qualified shortlist before the first conversation
Learn more →
Search & Match: finding the right sponsorship fit
Compare & Analyse · Same ruler, every time.

Compare any property against any other,
on one consistent process.

A grassroots series, a major league, an arena naming deal: all judged the same way, on the same criteria. You walk away with a confidence score you can explain, not three proposals you can't compare.

  • One consistent process across every sport, code, and event
  • A confidence score for each, built from the same inputs every time
  • Numbers you can put in front of anyone and stand behind
Learn more →
Compare & Analyse: comparing sponsorship options
Track & Measure · Value over vanity.

Cut through the noise
to what's creating value.

Every sponsorship generates numbers, but not all of them generate value. Sailias separates the metrics that matter from the ones that just look good on a slide.

  • See what's actually driving value, not just what's easy to count
  • Track performance against the objectives you locked at the start, not ones rewritten to flatter the result
  • Walk into renewals knowing what worked, what didn't, and why
Learn more →
Track & Measure: cutting through to what creates value
When brands win, everyone wins

Better brand decisions
lift the whole industry.

Brands drive the market. When they can prove value, they spend with confidence and keep coming back. Sailias is built around that, because everyone gains when the brand decision is a good one.

  1. You are a

    Brand.

    Defend every sponsorship dollar.

    Sponsorship built for marketers: walk in with evidence, not just a story.

    Explore for brands
  2. You are a

    Rights Holder.

    Get found on audience strength.

    Brands are searching. Get found on the strength of your audience, not who you happen to know.

    Explore for rights holders
  3. You are an

    Agency.

    Less spreadsheets, more great ideas.

    More time executing great ideas, less time collating spreadsheets.

    Explore for agencies
  4. You are

    Talent.

    Your influence, valued properly.

    Your influence, valued for what it's actually worth.

    Explore for talent
Confidence

Because it's all about
confidence.

You already know what a good partnership feels like. Sailias gives you the tools to find more of them, assess them consistently, and show what they delivered with evidence you can trust. Thirty days, full access, no card required.

Start your 30-day trial →